Strategic Branding

Let’s create a solid foundation!

I specialise in strategic branding which is built on an understanding of who you are, who your target market is, and how you’re going to bridge the gap. More than a pretty logo, a brand built on strategy will attract your target market, help you stand out from your competitors, and tell your story authentically.

This branding process is designed to create results.

Your business needs a cohesive look and feel throughout brand, which goes beyond your logo.

Here’s what you
can expect

Timeframe: 4-6 weeks | Investment: $1,980

Here I dive in deep into your biz, values, goals, target market, your industry and your ideal branding vibe.
- Mood board to establish the visual direction of your brand. These mood boards will set the tone for your brand moving forward.
- Bespoke colour palette to represent your style.
- Font Selection to reflect the vibe of the biz.
- 2-3 custom logo concepts to choose from.
- Up to 2 rounds of revisions.
- Secondary logo (alternate version)
- Brandmark (simplified image that represents your brand aesthetic, great for social profile images etc)
- Monogram (initials)
- Favicon (tiny webpage URL symbol)
- EPS, PNG & JPG formats in all the colour ways
A booklet presenting all parts of your brand identity - logos, mood board, colours and fonts with guidelines on how best to use.
2 additional branded collateral designs - the choice is yours!
We’re talking icons, illustrations, business cards, flyer, gift voucher, social media templates etc.

Branding is an investment in yourself & your brand which I take very seriously!

Monique is an exceptional designer who really cares about the businesses she works with and takes the time to understand the business, its customers, and values. I’m thrilled with the logo design and colour schemes that she came up with. The Brand Guide that Monique supplies is absolute gold and I refer to it all the time. Monique is my go-to for all things branding!

Fiona McKenzie - Epping Dance Fitness
"She took all of my disjointed ideas and combined them to craft the most perfect branding suite for my Photography business. It made me feel so excited and brought a renewed sense of confidence to take my brand and business to the next level. If you are looking for someone who is professional and wonderfully creative, but feels like a friend, look no further!"

Lisa McMillan - Lisa McM Photography
"Monique is hard working, transparent and factual on timeframe and obligations. She is a mum and business woman and just gets the juggle, this made me feel safe and supported. I felt as though I was working alongside someone who really wanted to see my business flourish."

Sarah Walker - Creative Connections
"Her expertise, creativity and friendly approach is exactly what you need. You won't regret it. She is weaved into my world and my business now and I couldn't be happier or recommend her enough."

Jacqueline Keogh - Villavamp
"Her calm manner guided the project to completion, when I at times, more often than not, had no idea on how to express what I wanted. The questionnaire at the beginning of the project made me really think about the business. Monique delivered the logo and website on time, all beautifully presented."

Dianne Riley - Lotus Yoga Studio
"Monique was amazing to work with. She listened to my vision and was able to come up with some fantastic ideas for our brand that brought our vision to life. Every concept was carefully thought through and each detail had a reason for being there, which I loved."

Eloise - Fossa